Semafone announces partnership with The Logic Group
Secure customer interactions specialist The Logic Group is today announcing a partnership with Semafone that represents a new way to reduce costs and risk in card transactions by taking payment environments out of scope for the Payment Card Industry Data Security Standard (PCI DSS).
As the cost of PCI DSS compliance continues to rise, merchants are increasingly looking for ways to avoid managing card holder data internally. Combining the payment solutions offered by market leaders The Logic Group and Semafone has provided the answer by taking the card data taken via contact centre and ecommerce channels and hosting it externally in a PCI approved, compliant environment.
Paul Russell senior solutions marketing manager at The Logic Group comments, “PCI compliance is a long term headache for any company that holds personal customer data. There are more than 220 controls to contend with; and there is no tick box approach to achieving compliance with them. The good news is that this partnership means that retailers and merchants can take the easy way out. By removing contact centre and ecommerce environments from PCI scope, they can dramatically ease their compliance burden, and help cut costs, meet compliance objectives and reduce fraud risk.”
How it Works
At the point of payment Semafone technology blocks the dial tones from both the agent and call recording system, passing the payment details directly to The Logic Group for payment, eliminating the risk of fraud as payment information is not heard by the agent or stored by the company.
Graham Thompson, sales and marketing director, Semafone comments, “The vocal element customer engagement over the phone carries with it additional security challenges, including the recording of calls. And since call centre agents typically input cardholder data into a computer system, even their machines fall within scope of PCI DSS compliance.”
The solution is unique in that agents do not ask cardholders to share their card details verbally, instead they ask them to use their telephone keypad to enter the numbers. The system masks the tones from the cardholder’s telephone, replacing them with a flat tone that cannot be identified. The Logic Group’s Secure Payment Solutions process the payment and returns the authorisation result with a unique token. Encrypted card data is then held in The Logic Group’s PCI compliant data centres.
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About The Logic Group (www.the-logic-group.com)
The Logic Group partners with leading organisations across Europe to enhance the effectiveness, security and profitability of their customer interactions.
The Company specialises in the secure management of information and transactions through the delivery of trusted payment and loyalty solutions that enable increased revenue, improved profit, and reduced operating costs and risk.
We combine our skills, experience and innovation into client solutions that drive improved customer experience, enhanced customer insight and stronger customer relationships.
We believe that we have an unmatched passion and track record for building effective customer interaction. That is why the Company is behind many of the best known names in Europe for whom maximising the value of their customer interaction matters most.
Contact for Logic Group
Tom Flisher/Naomi Barry
Octopus Communications
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0845 3700 655
